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We recently visited the legendary Printer Matter in New York. It exceeded expectations. I bought 'I See / You Mean' by Lucy R. Lippard and subsequently find that she was one of the founders in +/- 1976. Alongside her was Sol Lewitt. Throughout his career, he acknowledged and used the book format on merit, with a recurrent nine-or-sixteen-square-grid, as seen above (in Autobiography (1980)) and below (in Four basic kinds of straight lines (1969)) (via).
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An excellent interview with Lippard here, where she describes the original motives for setting up Printed Matter; useful for us looking in the 'Publish' project, for propellant beyond the churn-out of a showcase 'zine. And also the importance of distribution. She says: "We were all into artists'' books at the time because they seemed yet another way to get art out of the gallery/museum, to give artists control of their own production, and to get art out to a broader audience. Somebody wrote about 'the page as an alternative space.'"